January is the month full of people trying to stick to their New Year’s resolutions, many trying to be more active and healthy, avoiding alcohol. For me this month is mainly about celebrating the most innovative products on the market by attending the Product of the Year Awards.
Product of the Year at a glance:
• Established over 30 years ago in France
• Currently in over 40 countries around the world and growing
• Is an award for FMCG innovation including product function, design and packaging
• Average winners sales increase 10 – 15% year-on-year
• Average new product sales equal £1m; average winners’ sales equal £7m
• 90% of winners enter again the following year
Product of the Year is the UK’s largest independent survey into product innovation with more than 10,637 consumers voting in a survey conducted by TNS. Winning manufacturers can take heart that 86% of consumers say the endorsement of the Product of the Year logo makes them more likely to buy the product, and as many as 64% of consumers recognise the logo.
The initiative has been running in the UK for 14 years with the success of the scheme being launched globally in over 40 countries, including the USA, Canada, India, Brazil, South Africa, New Zealand and Australia.
Winning manufacturers span global brand names, including Procter & Gamble, Reckitt Benckiser, Unilever, PepsiCo, Nestlé, Kimberley Clark and Mars, all previous winners.
Every year since 2013 I have had a chance to be part of the Product of the Year jury, and then nervously waiting for the winners to be revealed at the awards night.
After an absolutely delicious meal served at the London Sheraton Grand Hotel on Park Lane, we were entertained by the absolutely amazing Rory Bremner.
I was sat next to my friend ~Monica from London Mums Magazine as every year, and laughing so much I was in tears. I have to be honest and say that English humour is not very close to my heart, but this man is an exception, he is a genius!
Shoppers reveal top innovations for 2018
A survey of 10,637 shoppers by Product of the Year, rating the best products of 2018, has revealed that consumer goods for cooking, baking, beauty and fitness at home will be a key focus for this year.
The prestigious Product of the Year awards were celebrating the best and most innovative consumer products to hit the supermarket shelves. The evening was attended by some of the biggest players in the manufacturing industry including Unilever, Mars, Diageo and Procter & Gamble. The glittering event saw winners crowned in 50 categories including the healthy food category, beauty masks category and household appliances category.
The popularity of television shows such as The Great British Bake Off, Masterchef and Nigella’s At My Table series have been a contributing factor to the rise of consumer interest in baking and cooking, as consumers enjoy having a go at replicating recipes from the respective shows.
The results from the Product of the Year Awards highlight that the ‘Bake Off’ effect has firmly taken a hold of the Home Baking category. The winner, Paul Hollywood Belgian Chocolate Brownie Mix, developed to Paul’s own recipe, delivers wonderfully consistent results and allows consumers to create artisan-style brownies at home. We are huge fans!
With shoppers continuing to look for ways to increase their leisure time by cutting back on tasks such as food preparation, there is a noticeable consumer demand for products that will enable them to cook more efficiently at home.
With high tech products at the centre of consumer choices, an exciting new innovation at the awards was the brand new AEG SteamPro Multifunction Oven in the Kitchen Appliance category. A multifunctional device, for truly dedicated home chefs, the AEG SteamPro Multifunction Oven enables consumers to cook, bake, sous vide and grill food, cooking meals to perfection every time.
The results of the awards highlighted that there is a clear demand for products that can make night in meals a little different. The Shake Shake range of fries and wedges from McCain, winners of the Potato category, lets you do the seasoning. Simple and easy to use, the shake and cook mechanism struck a cord with shoppers looking for new alternatives to staple products and to recreate that restaurant experience at home.
Convenience was also key in the Moisturiser category, which demonstrated a response to consumer demand for multi-benefit products, easy to use at home. Topping the Moisturiser category, Garnier’s 3 in 1 Botanical Balm is appealed to consumers as an all-round innovative beauty hero; made with 96% natural origin ingredients and combining the benefits of day cream, night cream and a mask.
In the Core Fitness category, continuing the popularity of products that enable consumers to increase their fitness levels from the comfort of their own home, the WonderCore® Smart was awarded Product of the Year status for its ultimate solution to home fitness. Suitable for beginners, the adjustable resistance lets users tailor their workout to suit their needs and folds away after use for easy storage.
Check here for full list of winners.
Mike Nolan, CEO of Product of the Year, commented: “Product of the Year rewards the most innovative items available and this year we have noticed a real trend emerging in the desire for home cooking, baking and beauty products across a number of categories.
Products awarded with this coveted accolade are easily identifiable by their warranted logo, which will help time-crunched consumers spot trusted products that are a true mark of innovation and quality whilst out shopping or online.”
Win Product of the Year 2018 Goodybag Worth £235
As every year, I have teamed up with Product fo the Year who have very kindly offered one of their unique goody bags worth over £235 to one lucky reader. If you would like to enter, please follow the instructions in the Rafflecopter widget below.
UK & Ireland 18+ only!
Images photo credit @SimonWilliams