Product of the Year Awards 2018

Product of the Year Awards 2018

January is the month full of people trying to stick to their New Year’s resolutions, many trying to be more active and healthy, avoiding alcohol. For me this month is mainly about celebrating the most innovative products on the market by attending the Product of the Year Awards.

Product of the Year at a glance:

• Established over 30 years ago in France
• Currently in over 40 countries around the world and growing
• Is an award for FMCG innovation including product function, design and packaging
• Average winners sales increase 10 – 15% year-on-year
• Average new product sales equal £1m; average winners’ sales equal £7m
• 90% of winners enter again the following year

Product of the Year is the UK’s largest independent survey into product innovation with more than 10,637 consumers voting in a survey conducted by TNS. Winning manufacturers can take heart that 86% of consumers say the endorsement of the Product of the Year logo makes them more likely to buy the product, and as many as 64% of consumers recognise the logo.

Product of the Year 2018 logo

The initiative has been running in the UK for 14 years with the success of the scheme being launched globally in over 40 countries, including the USA, Canada, India, Brazil, South Africa, New Zealand and Australia.

Winning manufacturers span global brand names, including Procter & Gamble, Reckitt Benckiser, Unilever, PepsiCo, Nestlé, Kimberley Clark and Mars, all previous winners.

Every year since 2013 I have had a chance to be part of the Product of the Year jury, and then nervously waiting for the winners to be revealed at the awards night.Product of the Year Awards 2018

After an absolutely delicious meal served at the London Sheraton Grand Hotel on Park Lane, we were entertained by the absolutely amazing Rory Bremner.

I was sat next to my friend ~Monica from London Mums Magazine as every year, and laughing so much I was in tears. I have to be honest and say that English humour is not very close to my heart, but this man is an exception, he is a genius!

Rory Bremner 2018

Shoppers reveal top innovations for 2018

A survey of 10,637 shoppers by Product of the Year, rating the best products of 2018, has revealed that consumer goods for cooking, baking, beauty and fitness at home will be a key focus for this year.

The prestigious Product of the Year awards were celebrating the best and most innovative consumer products to hit the supermarket shelves. The evening was attended by some of the biggest players in the manufacturing industry including Unilever, Mars, Diageo and Procter & Gamble. The glittering event saw winners crowned in 50 categories including the healthy food category, beauty masks category and household appliances category.

The popularity of television shows such as The Great British Bake Off, Masterchef and Nigella’s At My Table series have been a contributing factor to the rise of consumer interest in baking and cooking, as consumers enjoy having a go at replicating recipes from the respective shows.

The results from the Product of the Year Awards highlight that the ‘Bake Off’ effect has firmly taken a hold of the Home Baking category. The winner, Paul Hollywood Belgian Chocolate Brownie Mix, developed to Paul’s own recipe, delivers wonderfully consistent results and allows consumers to create artisan-style brownies at home. We are huge fans!

Paul Hollywood Belgian Chocolate Brownie Mix
Isabelle & Olivia baking with “Paul Hollywood Belgian Chocolate Brownie Mix”

With shoppers continuing to look for ways to increase their leisure time by cutting back on tasks such as food preparation, there is a noticeable consumer demand for products that will enable them to cook more efficiently at home.

With high tech products at the centre of consumer choices, an exciting new innovation at the awards was the brand new AEG SteamPro Multifunction Oven in the Kitchen Appliance category. A multifunctional device, for truly dedicated home chefs, the AEG SteamPro Multifunction Oven enables consumers to cook, bake, sous vide and grill food, cooking meals to perfection every time.

The results of the awards highlighted that there is a clear demand for products that can make night in meals a little different. The Shake Shake range of fries and wedges from McCain, winners of the Potato category, lets you do the seasoning. Simple and easy to use, the shake and cook mechanism struck a cord with shoppers looking for new alternatives to staple products and to recreate that restaurant experience at home.

Product of the Year Awards 2018

Convenience was also key in the Moisturiser category, which demonstrated a response to consumer demand for multi-benefit products, easy to use at home. Topping the Moisturiser category, Garnier’s 3 in 1 Botanical Balm is appealed to consumers as an all-round innovative beauty hero; made with 96% natural origin ingredients and combining the benefits of day cream, night cream and a mask.

In the Core Fitness category, continuing the popularity of products that enable consumers to increase their fitness levels from the comfort of their own home, the WonderCore® Smart was awarded Product of the Year status for its ultimate solution to home fitness. Suitable for beginners, the adjustable resistance lets users tailor their workout to suit their needs and folds away after use for easy storage.

Winners of Product of the Year 2018
Winners of Product of the Year 2018

Check here for full list of winners.


Mike Nolan, CEO of Product of the Year
Mike Nolan, CEO of Product of the Year

Mike Nolan, CEO of Product of the Year, commented: “Product of the Year rewards the most innovative items available and this year we have noticed a real trend emerging in the desire for home cooking, baking and beauty products across a number of categories.

Products awarded with this coveted accolade are easily identifiable by their warranted logo, which will help time-crunched consumers spot trusted products that are a true mark of innovation and quality whilst out shopping or online.”


Win Product of the Year 2018 Goodybag Worth £180

As every year, I have teamed up with Product fo the Year who have very kindly offered one of their unique goody bags worth £180 to one lucky reader. If you would like to enter, please follow the instructions in the Rafflecopter widget below.

UK & Ireland 18+ only!

Good luck!

a Rafflecopter giveaway

Grace Davies at the awards night
Grace Davies at the awards night

Images photo credit @SimonWilliams

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  • Tracy Nixon February 5, 2018 4:19 pm

    I’d love to win so I could try all of these fantastic top products!

  • MARGARET GALLAGHER x February 5, 2018 4:29 pm

    Pure indulgence with the best brands -a wonderful treat to share with FRIENDS and family

  • Tracey Peach February 5, 2018 6:16 pm

    I would love to win so I can try all the top products for 2018 🙂

  • EMMA WALTERS February 5, 2018 8:23 pm

    would be a lovely treat to try some of these top brands!

  • Ellen Stafford February 5, 2018 8:41 pm

    I would love to win as a treat. I would love to try out all the top products.

  • Anthony Harrington February 5, 2018 8:42 pm

    I would like to win as a chance to try out new products

  • Sarah Mackay February 5, 2018 9:25 pm

    Would love to win to try out new stuff.

  • Solange February 5, 2018 11:35 pm

    I’d love to win to try all these great products and hopefully discover new and exciting brands.

  • Iris Tilley February 6, 2018 10:52 am

    Would love the chance to try new products

  • Beverley Cousins February 6, 2018 11:55 am

    Would just love to share it with the family to give them the best products available and not supermarket own branded stuff all the time.

  • MANDY DOHERTY February 6, 2018 12:02 pm

    I’d love to win to be able to stock my cupboards with all these fabulous products

  • Heather Haigh February 6, 2018 1:40 pm

    I just love trying out new products.

  • Annabel Greaves February 6, 2018 2:43 pm

    I would love to win these fantastic products

  • Lucy Anthony February 6, 2018 5:08 pm

    I haven’t had a goody bag since school day parties! Would love to win this one!

  • Susan Smith February 6, 2018 5:29 pm

    So i can try all these top products

  • Abigail Cullen February 6, 2018 5:31 pm

    Would love to win, as there are such a great selection of products.

  • Sharon hirst February 6, 2018 6:31 pm

    I am hoping my bad luck is going to change, this fab prize would be a good start

  • Helen Fowler February 6, 2018 6:36 pm

    I need to try new products – stuck in a bit of a rut. I woud love to win this for my family.

  • Helen Fowler February 6, 2018 6:42 pm

    This looks fantastic. I like trying new products

  • Fiona Rennie February 6, 2018 9:29 pm

    Would be lovely to try new products

  • Michelle Smith February 6, 2018 10:55 pm

    I love to try new and interesting products

  • Elanor Rice February 6, 2018 11:11 pm

    To be really truthful I’m just plain nosy and dying to know what’s in that goodie bag

  • Graham Ross February 7, 2018 4:13 am

    I would really really love to try new products

  • Lucy Barlow February 7, 2018 1:40 pm

    This would be nice to win just to have a mix of essentials that I don’t have to pay for (eases the cash flow issue for the quiet months of the year) and some luxuries that I’d never normally read myself too!

  • Joanne Darnell February 7, 2018 2:17 pm

    to try some amazing products

  • Leila Benhamida February 7, 2018 9:01 pm

    Will be great to win and try all this top products.

  • Sally Henry February 8, 2018 10:41 am

    I’d love to win because there are so many of my favourite products in goody bag.

  • Elinor Fisher February 8, 2018 6:27 pm

    I’d love to win to try out all the lovely products that won Product of the Year!

  • cheryl hadfield February 9, 2018 9:55 am

    I would love to win so I could try all these great products.

  • Joanne Beale February 9, 2018 12:28 pm

    Would love to win and be stocked up with some great products

  • sheri Darby February 9, 2018 2:38 pm

    I would love to win so that i can try all the best products

  • Aimee Rogers February 9, 2018 3:01 pm

    Would love to win this bundle of goodies, its such a practical prize as I would buy most of it anyway!

  • lisa tebbutt February 9, 2018 3:08 pm

    love to try all the winners

  • Lynne OConnor February 9, 2018 3:13 pm

    I’ve been trying to win one of these for years. I love finding new favourites

  • Diane Carey February 9, 2018 3:52 pm

    Would be great to try all the winning products

    • Diane Carey February 9, 2018 3:55 pm

      I may start buying some of them if I really like them

  • Jamie Edwards February 9, 2018 4:28 pm

    I’d love to try some new products that other people recommend, it’s always good to know what others think before hand.

  • Vicky Robinson February 9, 2018 4:36 pm

    I’d really love to win so I can try all these new highly recommended products. It looks an amazing big bundle and it would be fun to find some new faves!

  • Martina Pichova February 9, 2018 6:05 pm

    I would love to win because there are some great products I already know and like and some others I would love to try.

  • Ritchie Dee February 9, 2018 6:45 pm

    Free stuff – what’s not to like?

  • Rachel Craig February 9, 2018 6:52 pm

    Great prize. Please consider allowing competition entry via e-mail, blog comment, etc.

  • Carol W February 9, 2018 8:30 pm

    Looks like some really innovative and exciting products. I would love to try them with my twin boys (especially the brownies!). Thank you.

  • Lynn Neal February 9, 2018 9:35 pm

    I would love to try out these products with my family!

  • Cath Joyce February 9, 2018 9:56 pm

    I would love to win so we can try all these winning products

  • Alison Johnson February 9, 2018 10:01 pm

    There are always products that won product of the year that I would not have thought about trying, so it’s a great way to find new favourite things.

  • john prendergast February 9, 2018 10:35 pm

    Would like to win to try the top products

  • Ray Dodds February 10, 2018 8:54 am

    Looks wonderful love to win

  • Philip Oneill February 10, 2018 10:05 am

    Great prize. Would be great to win to try all the products 🙂

  • Helen Stratton February 10, 2018 10:13 am

    I would love this bag as it is a huge variety of good quality products for me to use with my family.

  • Karen Weedon February 10, 2018 12:39 pm

    I would love to have the opportunity to try out all these amazing products – it would be a bit like Christmas!

  • aj February 10, 2018 2:10 pm

    I would love to have a rummage so many amazing products.

  • Stephanie Coals February 10, 2018 2:29 pm

    I’d love to win so that I could try the products on the list that I haven’t already used!

  • Ren Taylor February 10, 2018 2:30 pm

    This would be such a lovely treat for us to win as a family…not been a great year so far and this would really help cheer us up

  • olivia Kirby February 10, 2018 2:35 pm

    I would like to win to so I can try the products without spending a fortune

  • mari sutherland February 10, 2018 2:53 pm

    Love to win as it’s such a great selection of products

  • Rachael G February 10, 2018 3:31 pm

    I love to try out new products that have been tried and tested as being amazing!

  • Eve H Ogden February 10, 2018 3:32 pm

    To give my opinion and indulge on products of the year

  • Amelia Kennedy February 10, 2018 3:32 pm

    I love surprises and the whole family would have loads of fun trying out all the different products! x

  • Linda Ford February 10, 2018 3:50 pm

    I would love to win so my family and I can try the products voted the best by fellow consumers xx

  • Louise Reeks February 10, 2018 3:51 pm

    this actually looks like my shopping. Love all of these products

  • Jo Young February 10, 2018 3:59 pm

    I’d love to win so I can try out lots of new products.

  • Adam Irwin February 10, 2018 4:19 pm

    be ncie to win this

  • Hannah Wallington February 10, 2018 4:45 pm

    I’d love to try some new products

  • maddalena dalton February 10, 2018 5:06 pm

    would love to try all these lovely products.

  • Karen R February 10, 2018 5:59 pm

    Looks like a great set of products to try out xx

  • Adam Irwin February 10, 2018 6:43 pm

    wud love to win

  • Nathan February 10, 2018 7:23 pm

    I would love to see the look on my wife’s face when I gave her this!

  • Dean T February 10, 2018 7:25 pm

    I would love to win simply because it is sucha fab prize, lots of great products I have ner had the pleasure of!

  • Anna Stimson February 10, 2018 7:30 pm

    I would love to try these fab products

  • Laura Pritchard February 10, 2018 8:37 pm

    I always like trying new things, and some of these products look fab!

  • Judith Allen February 10, 2018 8:41 pm

    Would be so fun to win a huge hamper of new products to try.

  • Charlene Merrall February 10, 2018 9:37 pm

    I would love to win so I could try out some products I don’t normally use but that are obviously good to have been voted!

  • Georgina Hadfield February 10, 2018 9:52 pm

    Fantastic Blog, not only do i get a chance of winning i have found a new blogger 🙂 its a win, win

  • Lorraine Tinsley February 10, 2018 10:28 pm

    It would be like Christmas

  • Karen Barrett February 10, 2018 10:36 pm

    It would be great to try new products that I don’t normally buy

  • Katie Skeoch February 11, 2018 12:12 am

    So jealous you got to go to this amazing night, call the goody bag my consolation prize

  • Christina Curtis February 11, 2018 1:13 am

    Absolutely love it!

  • Janie-Fleur Matcham February 11, 2018 2:11 am

    i would love to to win to please my kids who would have so much fun trying all these brands

  • Caroline Clarke February 11, 2018 7:51 am

    I would like to win because it’s a great way to try products that I wouldn’t necessarily buy without knowing if I would like it.

  • William Gould February 11, 2018 8:30 am

    I would like to win because we always stick to the same old tried and tested stuff every week. It would be great to try out loads of new things without having to worry if we’ve wasted our money on something we won’t like!

  • Barbara Jane Shaw February 11, 2018 9:45 am

    Would love to try all the products and branch away from my usual brands

  • Jacqui Graham February 11, 2018 9:55 am

    I would love to try new products, and treat my family and introduce them to new tastes, flavours and a little luxury, which I would not otherwise be able to do.

  • Barbara Daniels February 11, 2018 10:19 am

    I would love to win because I love quality products and they would come in real handy right now

  • Christine Taylor February 11, 2018 10:26 am

    I’ve always wanted to win one of these goody bags as they look amazing and come full of everything we use in our daily lives so would be so useful x

  • katherine s February 11, 2018 11:27 am

    It would be absolutely treat to win and its a great opportunity to try so many different products.

  • Joanne Blunt February 11, 2018 1:49 pm

    I love trying new products so this would be amazing

  • Jade Hewlett February 11, 2018 2:10 pm

    I’d love to find some new products to try and to enjoy using the products I already know and use

  • Clare Hubbard February 11, 2018 2:45 pm

    I would love to try all the award winning products

  • ZARA February 11, 2018 3:01 pm

    I would adore to win as this is an awesome way to try out some new products but also to try out some of the best products of the year! Fingers crossed! 🙂 My instagram and twitter name is @vanessa_king22 and my youtube is Zara Tenc

  • Ailsa February 11, 2018 3:32 pm

    Because it would be more fun than a beauty box as I can eat lots of it!

  • renae February 11, 2018 4:10 pm

    I would love to win as it would be like christmas if all this turned up on my doorstep. I would love to try all the products as well.

  • ADEINNE TONNER February 11, 2018 5:03 pm

    I would like to win as it would be a real treat to use all the great products.

  • Katie Kingsbury February 12, 2018 3:03 pm

    Who doesn’t love a goody bag?! I think we should have them at all adult parties 😉 .

  • Alica February 12, 2018 3:11 pm

    This looks like a fantastic haul of products, I would love to win!

  • C Parkin February 12, 2018 4:29 pm

    I’d love to win so I can try out all these great products

  • Alana Walker February 12, 2018 4:29 pm

    Would love to win to stock up my cupboards, with a husband and 4 kids I would appreciate a little help with our groceries.x

  • clair downham February 12, 2018 7:01 pm

    would love to try some different products

  • Michelle Bamber February 12, 2018 7:40 pm

    As a busy mum of 3 i’m always looking to try new and popular products so this bag full of goodies would be wonderful

  • Jayne Townson February 12, 2018 10:04 pm

    I would love to win as I would love to try out all these products with my family. There are some family favourites there and a few things that we haven’t tried before, so we would have fun trying all these out.

  • Alison Burns February 13, 2018 11:04 am

    lovely selection of goodies the whole family can enjoy!

  • Marc H February 13, 2018 12:40 pm

    Lots of stuff there i haven’t tried before.

  • Sarah Dunne February 13, 2018 4:22 pm

    I’d love to win so that I can try the products for myself!
    Sounds like pure luxury trying products of the year!

  • Hayley Colburn February 14, 2018 2:14 am

    everything in there always looks fab and useful, have wanted to win one for so long now, will get there one day

  • Victoria Thurgood February 14, 2018 1:23 pm

    I would love to try these products

  • Emma Gibson February 14, 2018 3:42 pm

    This would be very useful.

  • Nikki Hayes February 14, 2018 8:05 pm

    I’d love to win the products voted best for this year – some I will already be using and I’m keen to try out the products I don’t currently use. Plus we’re on a low income as my husband is disabled and wins of useful household items like this are extremely helpful for us :o)

  • charlotte February 15, 2018 9:49 am

    this sounds great! so many awesome goodies too!

  • Jane Willis February 15, 2018 10:45 am

    I’m very set in my ways and tend to stick to the same brands and products, this would be a great way to try some new-to-me ones knowing that as award winners they are sure to be great.

  • Taryn Allwood February 15, 2018 11:04 am

    I have wanted to win one of these for years. So many brands my family love

  • Debbie W February 15, 2018 7:04 pm

    I’ve been obsessed with Product of the Year ever since I first heard of it. I’ve no idea why- essentially it’s a bag of someone else’s shopping! But I’m desperate to get my hands on one. Weird I know, but strangely true…

  • Lori Darling February 15, 2018 7:13 pm

    It would be so exciting unpacking and trying all the different products… something for everyone

  • Laura Walker February 16, 2018 8:03 am

    I’d love to win as it’s the most saught after goody bag of the year

  • rebecca Beesley February 16, 2018 4:37 pm

    as someone who is totally brand obsessed this would be a dream come true!

  • Sarah Cuttle February 17, 2018 6:25 am

    I do love a goody bag.

  • Sarah Cuttle February 17, 2018 6:25 am

    I do love a goody bag. Looks like you had a fab time!

  • Katrina Adams February 17, 2018 8:17 pm

    I would love to win just because I like to try new things but begrudge spending money on something new if I don’t know that I’ll like it!

  • Sarah Robinson February 17, 2018 9:45 pm

    To try all these brilliant products for myself!

  • katrina walsh February 18, 2018 9:30 pm

    Id love to win for my son who is at Uni. Hes very adventurous with trying new foods so this would be a great surprise for him

  • Ruth Harwood February 20, 2018 1:44 pm

    Would love to win to get me from payday to payday lol!! this looks a very useful and money-saving bundle!

  • jo liddement February 20, 2018 5:27 pm

    I would love to sample some award winning products and see for myself what they are like.

  • claire griffiths February 21, 2018 3:05 pm

    i would love to win so i can give the amazing products a try

  • michelle o’neill February 21, 2018 6:40 pm

    i would love to try everything!

  • Sue Bowden February 22, 2018 5:16 pm

    I’d love to win to try products that I haven’t before along with those that I have.

  • Alison February 22, 2018 7:05 pm

    I would like to win as it would give me a chance to disover new products

  • Kerry jones February 22, 2018 8:08 pm

    This would be wonderful for our family of 5 would be amazing to try these products would be over the moon thanks for the chance xx good luck everyone

  • TRACY JAMES February 22, 2018 8:59 pm

    i would love to win so i could share all the top brands with my family. looks like a fab goody bag

  • Anna Brown February 22, 2018 11:04 pm

    The products look fantastic I’d love to try them.

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