Every September since 2013 is marked not only with my girls going #BackToSchool but also with my excitement of being part of an amazing campaign, Product of The Year.
During my blogging career (nearly 8 years) I have worked with hundreds of brands, and it’s great to start a new collaboration.
On the other hand, I love developing a special relationship with brands that really appreciate what I do and keep on working with me again and again.
After all these years of blogging, I am in the position I carefully choose what brands I mention on this blog, and Product of the Year undoubtedly deserves to be here again.
2016 was something of a record-breaker for the Product of the Year awards: #productoftheyear trended on Twitter, reaching 1.3m people, while nearly a fifth of participants used the hashtag in just over 5,000 tweets making for unprecedented consumer engagement.
More than 100,000 people entered competitions to win a Product of the Year goody bag and, based on the results of a recent survey, 86% of people say they are more likely to buy a product that has won an award and 62% of consumers recognise the Product of the Year logo.
The prestigious awards, open to all FMCG retailer and branded products, shine a spotlight on the most innovative entries in a number of categories each year including food & drink, beauty, healthcare, household, DIY and Pet.
Brands and own labels which receive the coveted Product of the Year seal of approval are able to use it as their key promotional platform throughout the year, including all consumer and trade advertising, digital marketing, social media, TV, plus in-store and packaging.
This in combination with resulting media coverage worth over £650,000 for winners provides exceptional media opportunities, with the benefits shown by brands reporting significant sales increases after winning Product of the Year and the 12-month period enabling companies to optimise the resulting sales uplift for a significant amount of time.
Product of the Year, The UK’s largest consumer survey of its kind, is now in its 13th year!
Mike Nolan, Product of the Year CEO, said: “It is increasingly difficult for new products to achieve effective cut-through in what is a crowded and noisy marketplace â€“ for instance 180,000 new products launched globally in 2014 alone. The Product of the Year logo on all communications offers shoppers an easy-to-spot signal that a brand is not only innovative but also has the seal of approval from thousands of other consumers.”
The awards are open to all FMCG products launched in the UK over the past 18 months. Entries must have been submitted by 19th August 2016.
The products then underwent an independent judging process which I was part of and will be voted for by consumers as Product of the Year 2017.
The overall winners will be invited to celebrate together at a glittering awards ceremony held in late January.
With my friend Monica Costa from London Mums Magazine
Photo credit @Simon Williams