Images photo credit @SimonWilliams
Not only I get to celebrate with my lovely friend Monica from London Mums Magazine, but also get a chance to chat to a few nominated brands, and help to make the #ProductofTheyear hashtag trending on Twitter of course!
It is a great pleasure being one of the judges and then seeing how much brands appreciate winning or being in the finals for the best and most innovative products on the market.
This year we had a chance to listen to some seriously killer jokes by the fabulous Rory Bremner. His interpretation of Donald Trump got my sixpack seriously working as I laughed so much as not in a loooong time!
Why do I love taking part in this campaign? I have been blogging for nearly 8 years ( my blogiversary will be on 10 March) and throughout all that time have reviewed loads of products that were suitable for me or my family.
If you see my first reviews and the reviews from these days, you can see how much I have developed as a reviewer, and still love doing so. I love working with brands and revealing good and bad points about their products.
Yes, even bad is good sometimes. Letting the brands know what I believe as a mum/consumer could be improved is vital. This is also one of the reasons why I love being part of the jury and judging what products should be selected for the consumers to vote for.
Anyway, after a lovely 3 course dinner, and a few glasses of red wine, we were celebrating all the winners and was great to see so many happy faces of hard working people whose work has been appreciated.
Soon you will see all the products being labelled with the Product of the Year 2017 logo and seal of approval so watch out for these!
Unfortunately I had to get back home much earlier as had a young babysitter due to daddy being out of the UK, was a last minute thing, so did not have the chance to listen to Saara Aalto, whom we watched so many times with my girls on Xfactor.
The evening proved me again that I love being part of this and am honoured to be asked to be a judge every year since 2013.
I cannot wait for September 2017 to see what new products will be taking part in the Product of the Year 2018!
Confusion persists over low-fat labelling
Despite ‘low-fat’ products typically containing more grams of sugar and harmful additives than full-fat alternatives, this claim is still the most effective on-pack in getting women to buy any given food product, a survey by Product of the Year revealed today (20.01.2017).
12% of females revealed ‘low-fat’ is the most powerful message, and a claim they look for when selecting a healthy snack or meal. Interestingly, in direct contrast to this, men were more likely to be swayed by sugar-free messages (16%) than low-fat messages (11%), and low sugar resonates significantly more amongst a male audience (7%).
These findings show that women are by and large still stuck in a calorie-counting mindset and, despite the warnings about high sugar content in many everyday products, would prefer to stick to a low calorie and low fat diet– even in the face of evidence to the contrary that this is a less healthy and less effective dieting technique than eating heart-healthy fats as it can be loaded with sugar. With this in mind, SodaStream triumphed at the 2017 with its high-tech Power machine, which encourages shoppers to reinvigorate everyday water.
This Product of the Year survey, which was put to 11,637 shoppers across the UK, also showed that the least effective messages on-pack were ‘No calories’, ‘Light’, or ‘Lighter’, attracting just 2% of respondents. A key trend amongst winners is the rise of foods with a healthy twist, such as Weetabix Protein, or Arla BOB (best of both), combining the taste of semi-skimmed milk with no associated fat. Crucially, neither product use the terminology said to turn consumers off.
… and the winners are:
Andrex Classic Clean, Toilet Tissue, Kimberly-Clark
Ariel 3 in 1 Pods, Laundry Detergent, Procter & Gamble
Arla BOB, Milk, Arla Foods
Asda Extra Special Sausages, Food, Asda Stores Ltd
Asda Wonky Veg Box, Healthy Food, Asda Stores Ltd
Bassetts Multivitamin 7-11 Raspberry, Kids Vitamin, Ernest Jackson
Benadryl Allergy NaturEase Nasal Spray, General Healthcare, Johnson & Johnson Ltd
Bisto Best Ready to Use Gravy Sauce, Sauce, Premier Foods
Celebrations Pouch, Chocolate, Mars Chocolate UK
Cheerios Oat Crisp, Cereal, Nestlé Cereal Partners
… for the full list of the winners check the Product of The Year website.
2017 Survey: voted for by 11,637 people by UK & ROI by TNS
Mike Nolan, CEO of Product of the Year, commented “2017 is going to be the year of the discerning shopper, as consumers become increasingly aware of the science behind the labels. Product of the Year rewards the most innovative items around, from milk to mattresses, and ensures anyone perusing the supermarket aisles knows a sure fire way to get the best possible product of its kind.”
Win a Product of the Year 2017 Goodie Bag Worth £180
If you would like to enter to win a bespoke Product of the Year 2017 goodie bag worth £180, please follow the instructions in the Rafflecopter widget below.
Uk & Ireland 18+ entries only!