Isabelle presenting VALMAX AW12 Collection!


Just before Xmas I was approached to test and review a dress from VALMAX, an Italian children’s wear brand that has been around since 1959. When I was going through the look book, I was amazed by all the items, and to be honest I loved them all. At the end I chose the pink dress with daddy’s help and then was hoping it would arrive in time for Xmas. And it did!

Isabelle loves party dresses, and owns a few, but nothing like this. I will never forget the sparkles she had in her eyes, when she was unwrapping her present. Soon after she was putting it on, and then we pretended she was in a fashion show. Check out the slide show, what do you think? A stunning dress, isn’t it?

Not only it looks absolutely gorgeous, it is handmade and of the highest quality, but also very comfortable. I admired the fit and the different types of fabric as well as the attention to every little detail. This is what I call a “party frock” every little girl dreams of!

VALMAX is offering beautifully designed, well-crafted clothes that are stylish, yet practical and comfortable. VALMAX, currently for girls aged 3 years to 14 years but from SS13 it will be split into two lines – VALMAX Boy and VALMAX, for boys and girls respectively. How exciting! Just a shame they don’t do baby girls clothes, as I can imagine they would all be adorable! I am in love with the below dress, and can imagine our Olivia wearing it one day soon!


  1. Isabelle looks soooo cute and her catwalk style is awesome:-J We’ve been fans of VALMAX since discovering it a few months ago at Piccolino in Beverly Hills and we can’t deny the cuteness quotient and how “princess-like” our 8 year old tells us she feels when she wears the dress I’d picked out. Love this brand and so happy to see other girls discovering it!!

  2. she is one beautiful young lady who has a future in modelling, and the photographer deserves a reward as well

    • Thank you lovely, I am not a professional, but sometimes get some amazing shots… that’s usually when she decides she wants to have some pictures taken and not just respond to my “smile” prompts ;)

  3. Chic!
    Love the simplicity and style.

  4. I am in love with Val Max . We want, We want, where can I buy online?

  5. Love the simplicity and style.

  6. I absolutely LOVE this brand! ValMax is my go-to brand for the girls whenever we need a big occasion outfit

  7. I have to say ValMax are worth every cent when it comes to elegant designs. I purchased this dress for my daughter Annie and she looks absolutely stunning! Fully recommend these designs for every little young lady with unique style.

  8. I am loving the look! I want those dresses!

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