I have mentioned Organix on this blog so many times in the past 5 years, and it is my pleasure to say that it is a brand I am always happy to draw your attention to over again and again. Next week Organix is launching the No Junk Campaign. As the name suggests, it’s all about healthy food – and healthy children.
It’s a week of finding out what’s in our food and tucking into simple meals made with real ingredients. There will be loads of contests, prizes, and ways to share your kitchen adventures.
What it’s really about, though, is starting a food revolution. Organix is calling for the government and the food industry to do their part. That means tough controls on salt, fat, sugar and artificial additives in what our little ones eat.
I’m right behind the campaign and will be blogging more about it next week – that’s why I’ve already signed the online pledge:
“I pledge to eat and feed my family only real ingredients I can recognise or spell.”
Join in and sign the pledge too: www.organix.com/nojunk
Top Issues in Food for Children
1. Rising levels of obesity – more than 20% of children (1 in 5 children) are entering reception year at school considered officially overweight or obese. Additionally, recent surveys found that only 20% of children eat vegetables on a daily basis
2. Food high in salt, salt and sugar – nearly half of top food brands in the UK are high fat, salt or sugar products.
3. Foods targeted at children – foods targeted at toddlers and children are typically higher in salt, fat and sugar – e.g. cereals, bread and snacks.
4. Use of colourings and flavourings – Most convenience [processed] foods and drinks contain artificial flavouring or colouring, while there is currently no requirement to reveal their exact quantity in food . These additives are used as a cheap alternative to real ingredients and to mask the taste impairment of removing salt, fat and sugar
5. Food industry and self-regulation – the food industry is currently self-regulated in terms of targeting health, obesity and wellbeing, with no-one with a long term commitment taking responsibility for what is in the public’s [and thus children’s] food.
Call to action for parents
• Watch the video and sign the pledge – www.organix.com/nojunk
• Pay attention to ingredients in food
• Say yes to healthy and natural delicious food
• Join the conversation #nojunk
How to enter?
I have teamed up with Organix who are giving away 2 ORGANIX packs worth £30 each ( each containing an adult apron, child apron, bag and selection of Organix goodies) to two lucky All Baby Advice readers!
If you would like to enter, please do via the Rafflecopter widget below.